Negative Reputation Signals & Triggers

The "free" tools from the "harbor masters" themselves. This section is a deep dive into Google Postmaster Tools (for Gmail) and Microsoft SNDS (for Outlook/Hotmail), explaining what each dashboard's metrics really mean for your reputation.

12 questions in this topic

What are the main causes of reputation damage? What’s the difference between sudden and gradual reputation loss? How does list hygiene affect reputation? How do role addresses and traps damage reputation? What’s the effect of poor engagement segmentation? What happens when you hit a spamtrap? How do inactive recipients contribute to silent filtering? How can frequency and volume spikes harm trust? What’s “content fatigue” in reputation modeling? How does a domain get flagged as suspicious? How to detect reputation loss before deliverability drops? What’s the difference between “soft” and “hard” reputation penalties?

Questions about Negative Reputation Signals & Triggers