Engagement & User Behavior Signals

Yes, your content has a reputation. This section explains how filters track the "fingerprint" of your URLs, images, and text. If you send the same "spammy" link from 10 different domains, filters will learn to block that link itself.

12 questions in this topic

How does user behavior affect reputation? What actions count as positive signals? What actions count as negative signals? How do deletions without opens affect sender score? How do “move to inbox” or “reply” actions improve reputation? How fast do signals propagate through reputation models? How do long-term engagement trends matter? How do engagement rates differ across ISPs? Can one bad campaign tank reputation for future sends? How does engagement weighting differ between Gmail and Outlook? What’s the difference between “neutral” and “negative” non-engagement? How does “silent filtering” punish disengaged audiences?

Questions about Engagement & User Behavior Signals