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IP Reputation

The "long-term" reputation of your brand. This section explains how providers now track reputation by your domain (e.g., ). It's built slowly, is hard to change, and is becoming more important than IP reputation.

13 questions in this topic

Questions about IP Reputation

What factors influence IP reputation? What is IP reputation today vs 10 years ago? Why does IP reputation still matter for some providers? How do IP pools share reputation? How do new IPs gain trust? How does reputation differ between shared and dedicated IPs? How do shared IPs affect reputation? How to know if your IP is being rate-limited or throttled? What’s the difference between poor IP reputation and blocklisting? How to check IP reputation across providers? How long does it take for IP reputation to recover? What is “IP warming” and how does it affect reputation? How can bad neighbors in shared pools hurt your reputation?