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012.002

Domain Reputation

The "credit score" for your email. This section defines "sender reputation" as the score mailbox providers assign to you based on your sending history. A high score gets you preferred docking at the inbox; a low score gets you banished to the quarantine (spam) dock.

15 questions in this topic

Questions about Domain Reputation

What factors influence domain reputation? Why did domain reputation replace IP reputation as the main signal? Should I use subdomains for email, and how does their reputation work? How does DMARC authentication strengthen domain reputation? Can a subdomain have a different reputation than the root domain? What’s the difference between envelope-from and header-from domain reputation? How does using multiple subdomains affect reputation? Can one bad subdomain harm your main domain? How does domain age affect trust? What’s the role of sending consistency in domain reputation? How to monitor your domain reputation? What tools measure domain reputation (Gmail Postmaster, Talos, etc.)? Can domain reputation be recovered after a block? How to isolate high-risk sends by subdomain? How to handle domain cross-contamination between brands?