012.004

Content Reputation

The "short-term" reputation of your server. This section covers IP reputation, which is tied to the "address" of your mail server. It's volatile—it can be "warmed up" quickly and "burned down" even faster by a single bad campaign.

10 questions in this topic

What is content reputation? How do mailbox providers fingerprint content? What is hash-based filtering? How does content repetition affect reputation? Can templates have negative reputation? How do links, URLs, and landing pages affect content reputation? What is domain-to-content correlation scoring? What happens if you reuse content from a blacklisted domain? How do engagement signals interact with content reputation? Can ESP-shared templates inherit bad reputation?