Can templates have negative reputation?

Yes, templates can develop their own negative reputation independent of the sender. When a particular template structure generates consistent complaints or spam reports, providers learn to treat that pattern with suspicion.

This commonly happens with purchased templates, drag-and-drop email builders, or designs shared across the industry. If other senders used the same template for spam, your legitimate use inherits that baggage.

Refreshing your template design periodically helps avoid accumulated negative associations. Unique, custom templates that no other sender uses cannot inherit someone else's reputation problems.

A template with bad reputation is like a ship design known for smuggling. Even when a legitimate captain uses that hull, harbor authorities inspect it more carefully because of what previous owners transported.