What is content reputation?

Content reputation is the trust score associated with the patterns, templates, and elements within your email messages. Providers remember what kind of content you send and how recipients respond to it.

Unlike domain or IP reputation which track the sender, content reputation tracks the messages themselves. Providers fingerprint templates, evaluate link destinations, analyze text patterns, and remember which content formats generate complaints.

If you consistently send messages that recipients ignore, delete, or mark as spam, providers learn that your content style is problematic. Even sending from a new domain will not escape that pattern if the content fingerprint matches previous bad mail.

Content reputation is like the cargo inspector remembering what you typically ship. Even if you repaint your vessel and change your flag, suspicious cargo gets flagged when it matches known contraband patterns.