How do engagement signals interact with content reputation?

Engagement signals and content reputation constantly interact. Strong engagement can gradually rehabilitate content that initially triggered spam filters. Poor engagement accelerates the decline of already-suspicious content.

When recipients consistently open, click, and interact with your messages, providers learn that your content style is wanted, regardless of pattern-matching scores. The positive signals override the automated suspicion.

Conversely, if recipients ignore, delete without reading, or mark content as spam, providers learn that your content patterns predict unwanted mail. Each negative signal reinforces the association.

Engagement is the testimony of port merchants about your cargo quality. If enough respected buyers vouch for your goods, the inspector overlooks suspicious packaging. If buyers complain, the inspector trusts their initial suspicions.