How do links, URLs, and landing pages affect content reputation?

Every link in your email carries its own reputation. Providers check the destination domains against known blocklists and reputation databases before deciding whether to trust your message.

Linking to domains with poor reputation, known malware sites, or flagged URL shorteners can immediately tank your deliverability. Even a single bad link in an otherwise clean message can trigger spam filtering.

Landing page content matters too. If your links lead to pages with aggressive popups, phishing patterns, or content that contradicts your email message, providers learn to distrust your links over time.

Links are like the ports of call listed on your shipping manifest. If your itinerary includes harbors known for contraband, authorities question why a legitimate vessel would go there.