What is domain-to-content correlation scoring?

Domain-to-content correlation scoring is how providers learn to associate your domain with specific content patterns. Over time, they build models predicting what kind of messages typically come from your domain and how recipients usually respond.

If your domain consistently sends promotional content that generates low engagement, providers learn to filter your mail more aggressively toward promotions or spam. If your domain sends highly-engaged transactional messages, providers learn to prioritize delivery.

This correlation extends to specific content elements. Providers note which subject line styles, image patterns, and call-to-action formats your domain uses and how each performs.

Correlation scoring is the harbor master's mental profile of each captain. Over many voyages, they learn what cargo you typically carry and whether the port city welcomes or dreads your arrival.