Fundamentals of Reputation

Busting the myths. This section debunks common misunderstandings like "IP reputation is all that matters" or "I can just buy a 'pre-warmed' domain" (you can't). It's the "true navigation" that separates fact from dockside rumor.

11 questions in this topic

What are the components of email reputation? What’s the difference between IP reputation and domain reputation? How do mailbox providers build sender profiles? What is “historical trust” in email sending? How long does it take to build reputation? How is reputation measured and scored internally by providers? What’s the difference between global and per-recipient reputation? How does reputation differ across Gmail, Yahoo, Microsoft, etc.? What is reputation decay (and how fast does it happen)? Can a sender have multiple simultaneous reputations? What is “reputation inheritance” between subdomains or IPs?

Questions about Fundamentals of Reputation