Reputation Myths & Misunderstandings

Yes, your "brand" itself has a reputation. This section explains how providers are getting smart enough to link back to your main brand. You can't just 'burn' one ship and launch another; the admirals (providers) know they belong to the same fleet.

12 questions in this topic

Is “Sender Score” the same as mailbox reputation? Can you buy or pay to improve reputation? Do inbox placement tools manipulate reputation? Does content alone control reputation? Can low open rates cause spam filtering directly? Does sending from Gmail accounts hurt reputation? Does a dedicated IP guarantee good reputation? Can an old domain automatically have good reputation? Are all blocklists reputation-based? Does deleting unengaged contacts fix reputation instantly? Can authentication replace engagement signals? Do low complaint rates guarantee inboxing?

Questions about Reputation Myths & Misunderstandings