Cross-Domain & Brand Reputation

Who is responsible? Your ESP (e.g., Mailchimp) monitors your reputation and will kick you off if you're a bad sender. The ISP/Mailbox Provider (e.g., Gmail) calculates your reputation and uses it to filter your mail.

10 questions in this topic

How do brands with multiple domains manage shared reputation? What’s the danger of mixing transactional and marketing sends? Can reputation contamination spread through shared DNS? How to isolate domains by brand or department? How do parent-company domains affect child-brand deliverability? What is a domain trust tree? How to test reputation independently by domain? What’s the difference between infrastructure and brand-level reputation? How do ISPs merge or separate domain reputations? Can a compromised subdomain drag the main domain into spam?

Questions about Cross-Domain & Brand Reputation