ESP & ISP Roles in Reputation

The "damage control" plan. Your reputation is trashed. Now what? This section covers the step-by-step "repair" plan: stop sending, identify the problem (e.g., a bad list), fix it, and slowly re-warm your IPs/domains.

10 questions in this topic

How do ESPs influence your reputation? How do shared pool senders affect your domain reputation? How do mailbox providers evaluate ESP trust separately from sender trust? How do ESP-level suppressions protect reputation? What is “internal ESP reputation” vs “ISP-level reputation”? How do ESPs decide to throttle or suspend accounts? How does ISP rate limiting relate to reputation loss? How do ESPs communicate feedback to ISPs? What is “trusted partner program” status for ESPs? What’s the risk of using unvetted third-party sending tools?

Questions about ESP & ISP Roles in Reputation