How does user behavior affect reputation?
User behavior is one of the most powerful inputs to sender reputation. Every action recipients take with your messages feeds into the reputation algorithms that determine your future deliverability.
Positive actions include opening messages, clicking links, replying, forwarding, moving from spam to inbox, and adding to contacts. Each signals that your mail is wanted.
Negative actions include deleting without opening, marking as spam, ignoring consistently, and unsubscribing. These tell providers that recipients do not value your messages.
User behavior is the voice of the port city's merchants. When they consistently welcome your cargo, the harbor master trusts you. When they turn you away or complain, authorities take notice.
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