Postmaster & Reputation Tools

What to do immediately when you get a complaint. This section covers the #1 rule of FBLs: Suppress, Do Not Re-mail. You must immediately add that user to your suppression list to prevent a second complaint, which is catastrophic.

13 questions in this topic

What are Postmaster Tools? How to use Gmail Postmaster Tools? What does the Gmail reputation graph actually mean? How to interpret Microsoft SNDS data? What’s the difference between IP vs domain reputation in SNDS? How do Yahoo Postmaster Tools differ? What are Talos Intelligence and Barracuda Reputation Insights? What is Validity Sender Score and how accurate is it? What is Google Postmaster’s spam rate metric? How do “delivery errors” correlate with reputation scores? What’s the difference between authentication fail vs reputation fail in Postmaster? How often should Postmaster data be checked? What’s the best way to benchmark improvements in reputation?

Questions about Postmaster & Reputation Tools