How often should Postmaster data be checked?

Monitoring frequency should match your program's current situation:

Stable programs with consistent sending patterns should check Postmaster Tools weekly. This catches gradual trends before they become crises.

During warmup periods for new domains or IPs, check daily. Early reputation building requires close attention.

High-volume campaigns warrant monitoring within 24 hours of sending. Large sends can move reputation quickly if issues emerge.

Active deliverability issues require daily monitoring until resolved. Track whether remediation efforts are improving metrics.

Set up alerts if your ESP integrates Postmaster data, or establish calendar reminders for manual checks.

Postmaster monitoring is like checking your ship's instruments. Experienced captains glance at the gauges regularly and study them carefully when something feels wrong.