What’s the impact of consistent authentication?

Consistent authentication creates the foundation for all reputation building:

Identity verification proves messages actually come from your domain. Without authentication, providers cannot attribute positive signals to your reputation.

DMARC alignment tells providers you control your domain and actively protect it from abuse. This signals organizational maturity.

Consistency matters as much as passing. Occasional authentication failures raise questions about your infrastructure reliability.

Perfect authentication does not guarantee inbox placement, but authentication failures guarantee reputation cannot grow.

Authentication is your vessel's registration papers. Without valid documentation, the harbor will not even consider your cargo quality. With papers in order, you can begin building a reputation for reliability.