How to diagnose multi-brand shared domain problems?
Identify contamination source:
- Which brand's sending correlates with issues?
- Review metrics per brand/stream
- Check complaint sources
Common problems:
- One brand's poor practices affecting all
- Combined volume exceeding safe levels
- Mixed reputation signals confusing providers
Solutions:
- Isolation: Move brands to separate subdomains
- Policies: Enforce strict standards for all brands
- Accountability: Track metrics per brand
Prevention:
- Separate domains/subdomains from start
- Shared domain policies enforced
- Regular auditing per brand
- Ships from same fleet share reputation. One problem vessel affects all.
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