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How do you interpret mixed inbox results across providers?

Common patterns:

  • Good at Gmail, bad at Microsoft (engagement vs IP focus)
  • Good at consumer ISPs, bad at corporate (different policies)
  • Good overall, bad at one provider (specific issue)

Analysis approach:

  • Identify which providers have issues
  • Research what those providers emphasize
  • Check provider-specific tools (Postmaster, SNDS)

Provider priorities:

  • Gmail: engagement, user behavior
  • Microsoft: IP reputation, complaints
  • Yahoo: complaint rates
  • Corporate: policies, blocklists

Response:

  • Provider-specific remediation
  • May need different strategies per provider
  • Different port authorities have different priorities. Understand each one.
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