Skip to main content

How can automated alerts help prevent future drops?

Automated alerting for prevention:

Alert types:

Bounce rate exceeds threshold

Complaint rate spikes

Postmaster reputation changes

Blocklist addition detected

Engagement drops significantly

Configuration:

Set appropriate thresholds

Avoid alert fatigue (too sensitive)

Ensure alerts reach right people

Response plan:

Define who responds to what

Escalation paths

Documented investigation steps

Benefits:

Early warning before crisis

Faster response time

Reduced manual monitoring burden

Automated early warning systems catch problems before they escalate.