How does segmentation improve engagement metrics?

By matching content to interest.

When someone receives an email that speaks directly to their situation, their needs, their timing, they're far more likely to open and click. Generic messages get deleted. Relevant messages get read.

Open rates improve because subject lines can speak to specific concerns. A subject about \"renewing your subscription\" hits differently than \"important update\" when someone's subscription is actually expiring.

Click rates improve because the content inside matches the promise. If you segment by past behavior, you can show products they've browsed, content they've engaged with, or offers that fit their purchase history.

Conversion rates follow. People who feel understood are more likely to act. A first-time buyer needs different messaging than a loyal customer. Segmentation lets you adjust.

The compounding effect matters. Higher engagement today means better deliverability tomorrow. Better deliverability means more people see your next campaign. It's a virtuous cycle that starts with sending the right message to the right person.