006
SEGMENTATION & TARGETING
The art of precision navigation. This is where we chart smarter routes for your campaigns. Learn how to identify audiences, send relevant messages, and boost engagement by speaking to the right passengers at the right time.
Topics in SEGMENTATION & TARGETING
006.001
Purpose & Strategy of Segmentation
13 questions
13 questions
006.002
Data & Criteria Sources for Segmentation
10 questions
10 questions
006.003
By Engagement (Active, Inactive, Lapsed)
15 questions
15 questions
006.004
By Demographics & Firmographics
13 questions
13 questions
006.005
By Behavior (Purchase, Website)
15 questions
15 questions
006.006
By Source of Acquisition
3 questions
3 questions
006.007
By Lifecycle Stage
4 questions
4 questions
006.008
By Content & Preferences
10 questions
10 questions
006.009
By Geo, Locale & Time
10 questions
10 questions
006.010
B2B vs B2C Segmentation
10 questions
10 questions
006.011
Deliverability-Focused Segmentation
10 questions
10 questions
006.012
Frequency & Cadence Segmentation
9 questions
9 questions
006.013
Personalization Strategies
5 questions
5 questions
006.014
Dynamic Content
5 questions
5 questions
006.015
Testing & Optimization of Segmentation
10 questions
10 questions
006.016
Automation & Maintenance of Segments
10 questions
10 questions
006.017
Privacy, Ethics & Compliance in Segmentation
10 questions
10 questions