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By Source of Acquisition

Not all subscribers are the same. A user who signed up from a "webinar" has different expectations than one who signed up for a "coupon." This section explains why you must track your acquisition sources and tailor your content to match. A passenger who boarded in a 'research' port expects a different journey than one from a 'shopping' port.

3 questions in this topic

Questions about By Source of Acquisition

Why should I segment based on how a subscriber joined my list? How can I tailor content based on the acquisition source? (e.g., webinar vs. lead magnet) Does acquisition source predict engagement level?