Skip to main content
006.007

By Lifecycle Stage

Sending the right message at the right time in the customer journey. This section covers how to build segments for New Subscribers (Welcome Series), "Active Customers" (Nurture), and "Lapsed Users" (Win-Back).

4 questions in this topic

Questions about By Lifecycle Stage

What is lifecycle segmentation in email? What are common customer lifecycle stages? (e.g., new subscriber, first-time buyer, loyal customer, at-risk) How should email content differ for each lifecycle stage? How can automation be used with lifecycle segmentation?