By Behavior (Purchase, Website)

Targeting users based on "what they do." This section covers tracking user actions—like purchase history, website browsing (e.g., "viewed product"), or "last login date"—to send timely, hyper-relevant messages.

15 questions in this topic

What is behavioral segmentation in email? What is purchase-behavior segmentation? How can I segment based on purchase history? (e.g., frequency, value, category) What is recency-frequency-monetary (RFM) scoring? How to calculate RFM segments from transaction data? What’s the difference between RFM and engagement scoring? How can I segment based on website activity? (e.g., pages visited, content downloaded) How do abandoned cart segments work? What is cross-sell vs upsell segmentation? What is predictive segmentation based on likelihood to purchase? How do browsing-history signals influence segmentation? How can I segment based on email interaction history? (e.g., clicked specific links) What tools are needed for behavioral segmentation? What’s the balance between behavioral and consent-based segmentation? What happens when tracking cookies disappear?

Questions about By Behavior (Purchase, Website)