What tools are needed for behavioral segmentation?

Behavioral segmentation requires tools that capture, store, and act on subscriber actions. At minimum, you need an ESP with segmentation and automation capabilities, analytics for tracking behavior, and a way to connect data sources.

Your Email Service Provider should support dynamic segments based on engagement, purchase history, and custom fields. Platforms like Klaviyo, Braze, Iterable, and HubSpot offer robust behavioral segmentation features.

Use Google Analytics, Mixpanel, or Segment to track website behavior. These tools capture page views, downloads, session time, and conversion events. Push this data to your ESP via API or native integrations.

A Customer Data Platform (CDP) like Segment, mParticle, or Treasure Data unifies behavioral data across email, web, mobile, and offline sources. This creates a complete profile for segmentation.

For ecommerce, integrate your store platform like Shopify, Magento, or WooCommerce to sync purchase and cart data automatically.

Behavioral segmentation is a fleet of connected vessels. Each tool plays a role, and the integration between them determines how well the operation runs.