How do browsing-history signals influence segmentation?

Browsing history shows what someone looked at but didn't act on. It captures product views, category exploration, search queries, and time spent on specific pages. This data reveals interest, hesitation, and intent.

Use browsing signals to create retargeting segments. Someone who viewed a product three times but didn't add it to their cart is showing interest mixed with friction. Send a follow up email highlighting reviews, features, or a limited time offer.

Browsing history also informs product recommendations. If someone repeatedly visits a specific category, recommend related or complementary items. Combine browsing data with purchase history to refine suggestions.

Session depth and frequency matter. A subscriber who browses multiple pages across several sessions is more engaged than someone who landed once and left. Weight your scoring accordingly.

Browsing history is the wake left by a ship considering its route. It shows direction even when the vessel hasn't committed to the course.