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006.002

Data & Criteria Sources for Segmentation

Understanding the "data points" you can use to build segments. This section covers the raw materials for targeting, from explicit data (what users tell you) to behavioral data (what they do) and demographic data (who they are).

10 questions in this topic

Questions about Data & Criteria Sources for Segmentation

What types of data are used for segmentation? What is first-party vs second-party vs third-party data? What are behavioral vs demographic vs psychographic signals? What’s the difference between explicit and implicit data? How do you enrich segmentation data ethically? How can CRM fields improve segmentation precision? What is inferred segmentation and how is it calculated? What’s the danger of using stale or incomplete segmentation data? How to audit your segmentation fields for reliability? What data privacy issues exist around segment tagging?