By Demographics & Firmographics

Targeting users based on "who they are." Demographics (, , ) are common in B2C. Firmographics (, , ) are essential in B2B. This section covers how to use this data to make content relevant.

13 questions in this topic

What is demographic segmentation in email? (e.g., age, location, gender) What is psychographic segmentation? What is firmographic segmentation in email? (e.g., company size, industry, job title - B2B) How can I collect demographic/firmographic data? How do you collect demographic data ethically? How can I use this data for email targeting? What are the privacy implications of collecting this data? What are the risks of relying too much on demographic filters? How to combine psychographics with behavioral signals? What is preference-based demographic modeling? How to segment by generation or age group without stereotyping? How do cultural differences affect email engagement? What’s the risk of demographic bias in targeting?

Questions about By Demographics & Firmographics