What is firmographic segmentation in email? (e.g., company size, industry, job title - B2B)

Firmographic segmentation is demographics for businesses. Instead of personal attributes, you segment by company characteristics. It's essential for B2B email programs.

Company size determines complexity, budget, and decision process. Enterprise buyers face different challenges than small business owners. Solutions positioned for 10,000 employees don't fit a team of 5.

Industry shapes context and compliance requirements. Healthcare, finance, and retail have different pain points, regulations, and buying cycles. Generic messaging misses industry-specific concerns.

Job title and role influence what matters. A CFO cares about ROI and risk. A marketing manager cares about features and ease of use. An IT director cares about security and integration. Same product, different angles.

Technology stack indicates fit and competition. Knowing what tools a company already uses reveals integration opportunities and competitive displacement potential.

Revenue or funding stage signals budget and growth trajectory. Early-stage startups have different needs than mature enterprises. Recently funded companies may be actively buying.

Firmographics enable account-based marketing. Instead of treating contacts as individuals, you can target companies as units, tailoring messaging to the organization's characteristics while adjusting for each contact's role within it.