What are the privacy implications of collecting this data?

Company size determines complexity, budget, decision process, and what solutions make sense. It's foundational for B2B segmentation.

Small businesses (under 50 employees) typically have shorter sales cycles, smaller budgets, and fewer stakeholders. They value simplicity and quick wins. The owner or a single decision-maker often controls purchasing.

Mid-market (50 to 500 employees) balances the nimbleness of small business with growing complexity. They have real budgets but also emerging process requirements. Multiple stakeholders get involved but decisions still happen reasonably quickly.

Enterprise (500+ employees) means long sales cycles, large budgets, multiple decision-makers, and procurement processes. They need security reviews, compliance documentation, and integration capabilities. Messaging must address organizational complexity.

Common sizing metrics: Employee count is most common. Revenue works for some industries. Funding stage matters for startups. Choose what's most relevant to your product and most reliably available in your data.

Size alone isn't enough. A 50-person company in finance has different needs than a 50-person marketing agency. Layer company size with industry and role for segments that truly behave differently.