By Content & Preferences

The simplest and most powerful strategy: ask users what they want. This section covers using a Preference Center to let users choose what topics they want to hear about and how often, putting them in control.

10 questions in this topic

What is a preference center? Why are preference centers essential for engagement? What data should be collected in a preference center? How to design preference centers for compliance (opt-down vs opt-out)? What’s the difference between topic-based and frequency-based preferences? How to personalize frequency without over-emailing? How to track preference updates? How do preference changes affect segment eligibility? How to detect subscribers ignoring their own preferences? What happens when preferences conflict with automation logic?

Questions about By Content & Preferences