By Geo, Locale & Time

Using geography to improve relevance. This section explains how to segment by location (for local events), language (for translated content), and time zone (for "Send Time Optimization" so your email arrives at 9 AM local time).

10 questions in this topic

How does time zone segmentation improve performance? What is geolocation-based segmentation? How accurate are IP-based location filters? How do language preferences affect engagement? How to handle multilingual segmentation? What’s the benefit of local holidays or region-based content? How to segment based on currency or country? How do regional compliance laws affect segmentation (GDPR vs CAN-SPAM)? How to test send-time optimization by region? What’s the right granularity for location segmentation?

Questions about By Geo, Locale & Time