What’s the benefit of local holidays or region-based content?

Local holidays and region based content create cultural relevance. Sending a promotion for Thanksgiving in the US makes sense. Sending it to subscribers in India does not. Acknowledging Diwali, Lunar New Year, or Ramadan for the appropriate audiences builds connection and respect.

Regional content also improves timing and urgency. A back to school campaign aligns with September in the Northern Hemisphere but January in Australia. Local events, weather, and shopping patterns vary by region, and your messaging should reflect that.

Use geographic segments to deliver region specific offers, store locations, or shipping options. A subscriber in California doesn't care about a flash sale at a New York store unless you ship nationwide.

Local holidays drive higher engagement and conversion because they align with when subscribers are already thinking about spending. Ignoring these moments means missing opportunities.

Track regional engagement trends to identify which holidays and events resonate most with each audience. Build an annual calendar of key dates by region and plan campaigns accordingly.

A ship that knows the tides of every harbor docks at the right time. Regional content aligns your message with the local rhythm.