B2B vs B2C Segmentation

The two major "fleets" of email. B2C (Business-to-Consumer) segmentation often focuses on personal behavior and demographics. B2B (Business-to-Business) segmentation focuses on "firmographics" like job title, industry, and company size. This section explores the different strategies for each.

10 questions in this topic

How does segmentation differ for B2B vs B2C? Why is engagement velocity slower in B2B? How do business role and department segmentation work? What is account-based segmentation? What is lead scoring vs contact segmentation? How do multi-contact companies affect targeting logic? What’s the risk of using corporate role-based emails for B2C flows? How to segment B2B subscribers by purchase cycle length? What is intent segmentation in B2B marketing? What compliance differences apply for B2B outreach?

Questions about B2B vs B2C Segmentation