How do multi-contact companies affect targeting logic?

Multi contact companies introduce coordination challenges. If you send the same promotional email to five people at the same organization on the same day, it looks disorganized and wastes the opportunity to orchestrate a cohesive message across different roles.

Smart targeting logic accounts for account level context. You might suppress contacts who share a domain if someone from that company recently converted, or you might intentionally send different messages to different roles within the same account. A marketing director and a developer at the same company should receive content tailored to their function, not identical pitches.

Some ESPs offer account level suppression rules and coordination features. You can set limits such as no more than two emails per company per week or prioritize certain job titles over others when sending to the same domain. Without this logic, your email program treats colleagues as strangers. Managing multi contact companies well is like making sure the entire crew hears the captain's orders, not just random sailors shouting different instructions from across the deck.