What’s the risk of using corporate role-based emails for B2C flows?

Corporate role based emails such as info@, support@, or sales@ are shared inboxes managed by multiple people or automated systems. Sending B2C marketing content to these addresses creates mismatched expectations and poor engagement signals.

These addresses are designed for transactional or support related communication, not promotional campaigns. When marketing emails arrive, they are often ignored, deleted, or marked as spam by whoever happens to check the inbox that day. This generates negative engagement signals that hurt your sender reputation.

Mailbox providers recognize role based addresses and often treat them differently in filtering logic. Some ESPs prohibit adding them to marketing lists entirely. If you are running B2C campaigns and your list includes a significant percentage of role based emails, your open rates will be artificially low and your complaint rates artificially high. Sending consumer offers to a corporate inbox is like delivering vacation brochures to a factory loading dock. It is the wrong destination for the wrong message.