Deliverability-Focused Segmentation

Using segments to fix your reputation. This is a "magic" technique for senders in trouble. This section explains how to build a highly engaged segment (e.g., users who clicked in the last 30 days) to send to "cold" IPs or repair a damaged domain.

10 questions in this topic

What is risk segmentation for deliverability? How can you isolate risky contacts without deleting them? How to segment by engagement freshness to protect reputation? How do different ISPs respond to segmentation differences? What is volume ramping and why does segmentation matter for it? How to A/B test deliverability by segment? What is “probation segmentation” for high-risk groups? How to isolate new subscribers for separate warmup flows? What’s the impact of segmentation granularity on inboxing? How to detect if a specific segment triggers spam filtering?

Questions about Deliverability-Focused Segmentation