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Frequency & Cadence Segmentation

Letting users choose "how often." The #1 reason for unsubscribes is "too many emails." This section covers how to create segments for daily, weekly, or monthly send cadences, a simple tactic that dramatically reduces complaints.

9 questions in this topic

What is frequency segmentation? How do you find each subscriber’s ideal cadence? What’s the difference between global frequency cap and per-segment cap? How to implement throttled cadence testing? What is fatigue scoring? What are telltale signs of over-mailing? How do you segment for send-time optimization? What happens if frequency segments overlap with automation flows? What’s the right reactivation frequency?