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Personalization Strategies

Going beyond . True personalization uses behavioral data. This section explains how to use a user's past actions (like "last product viewed") to make an email feel like a 1-to-1 conversation, not a bulk broadcast.

5 questions in this topic

What is email personalization? What's the difference between personalization and segmentation? What elements of an email can be personalized? (e.g., name, subject, content, offers) How can I personalize emails effectively without being creepy? Does personalization improve engagement and conversions?