What elements of an email can be personalized? (e.g., name, subject, content, offers)

Nearly every element of an email can be personalized. The most common is the recipient's name in the subject line or greeting, but personalization extends far beyond that. You can customize subject lines based on location, past behavior, or predicted interest. You can adjust preview text to reflect the recipient's segment or status.

Inside the email, you can personalize content blocks to show different product recommendations, articles, or offers based on browsing history or purchase behavior. You can swap images to reflect local weather, regional events, or demographic preferences. You can tailor calls to action based on where the subscriber is in the customer journey, showing a signup button to prospects and an upgrade offer to existing customers.

You can personalize send time, sender name, and even from address based on account ownership or regional teams. Advanced personalization includes dynamic pricing, countdown timers, and live inventory updates that change based on when the email is opened. The limit is your data quality and creativity, not the technology.