Privacy, Ethics & Compliance in Segmentation

The "respectful" captain. Just because you have data (e.g., "medical history") doesn't mean you should use it for segmentation. This section covers the ethical and legal lines (GDPR, HIPAA) of data use to ensure your targeting is respectful, not "creepy.

10 questions in this topic

What are privacy implications of segmentation? Can segmentation be discriminatory? What is ethical targeting? How do you ensure consent boundaries are respected? What’s the difference between personalization and profiling under GDPR? How to handle sensitive attributes (gender, location, income)? What is “data minimization” in segmentation? How do privacy laws affect predictive segmentation? What’s the difference between suppression by consent vs by behavior? How to disclose segmentation logic transparently?

Questions about Privacy, Ethics & Compliance in Segmentation