How do you ensure consent boundaries are respected?

Respecting consent boundaries requires tracking exactly what each subscriber agreed to. If someone consented to product updates but not promotional offers, your systems must honor that distinction. Store consent scope as separate attributes rather than a single yes/no flag.

Build suppression logic into every campaign and workflow. Before any send, check whether the subscriber's consent covers this message type. Automation platforms should include consent checks as part of audience filtering, not optional additions.

Honor opt downs, not just opt outs. If someone reduces frequency or narrows topic preferences, update their profile and exclude them from sends outside their stated boundaries. Treat preference changes as binding commitments.

Implement audit trails that log when and how consent was obtained. If a subscriber disputes receiving a message, you need records showing legitimate permission for that message type.

Train team members who create campaigns on consent requirements. A well intentioned marketer who doesn't understand consent scope can accidentally violate boundaries by selecting the wrong audience.

Consent is a contract between sender and subscriber. Breaking it destroys trust and invites legal consequences.