Testing & Optimization of Segmentation

Are your segments working? This section covers how to A/B test your segmentation strategies. For example, does a "behavior-based" segment really perform better than a "demographic-based" one? Let the data decide.

10 questions in this topic

How to measure segment performance over time? What metrics define segment health? How do you identify underperforming segments? What’s the right way to A/B test segmentation? What’s the difference between segmentation testing and personalization testing? How can AI improve segment definition? How do you decide when to merge or split segments? What are common segmentation biases in testing? How to visualize audience overlap between segments? How can segmentation improve revenue attribution models?

Questions about Testing & Optimization of Segmentation