What kind of content should I send to highly engaged subscribers?

Highly engaged subscribers have proven interest—reward them with your best content, first access, and deeper relationships. These are the people most likely to open, click, buy, and advocate. Treat them accordingly.

Content approaches for engaged subscribers: Early access to sales, products, or content. Exclusive offers not available to the full list. Deeper dives—more detailed content they'll actually read. Higher frequency—they've demonstrated tolerance for more emails. Feedback requests—surveys, reviews, testimonials. Community building—invitations to events, forums, loyalty programs. Cross-sell/upsell—they're most likely to respond.

Don't waste your best subscribers on generic content. If engaged subscribers receive the same emails as everyone else, you're leaving value on the table. They've earned premium treatment through their attention and actions. Give them reasons to stay engaged—exclusivity, value, and recognition. These subscribers are your deliverability champions, your revenue drivers, and your best potential advocates.