How does long-term engagement consistency affect placement?

Long-term engagement consistency builds trust that provides stability during occasional fluctuations. Filters evaluate patterns over time, not just immediate signals.

A sender with years of consistent positive engagement earns the benefit of the doubt. If one campaign underperforms, the accumulated trust provides a buffer.

Erratic patterns create uncertainty. Senders who swing between high and low engagement give filters little confidence in predictions. This uncertainty may result in more conservative filtering.

Sustained improvement after problems demonstrates genuine change. Filters recognize and reward consistent positive trends over time.

Sustained decline triggers increasing scrutiny even if it happens gradually. Filters notice downward trends and adjust accordingly.

Consistency is the foundation of trust. Build a reliable track record, and occasional storms will not sink your reputation.