How do I set up automated blocklist monitoring?
Regular blocklist monitoring catches problems before they cause widespread delivery failures. Several approaches exist, from free manual checks to enterprise monitoring solutions.
Free monitoring tools:
- MXToolbox - mxtoolbox.com/blacklists - checks 100+ lists, free monitoring for 1 domain
- DNSBL.info - dnsbl.info - checks 36 active lists
- MultiRBL - multirbl.valli.org - comprehensive free checking
Commercial monitoring services:
- Validity Everest - Enterprise monitoring with alerts and remediation guidance
- **250ok** (now **Validity**) - Integrated into **Validity** platform
- GlockApps - Affordable option with blocklist monitoring included
- Postmark - Includes monitoring for their customers
What to monitor:
- All sending IPs (including shared **ESP** IPs if you can identify them)
- Your sending domains
- Any domains appearing in your email content (tracking domains, landing pages)
Monitoring best practices:
- Check at least daily for high-volume senders
- Set up email alerts for new listings
- Prioritize high-impact lists in your response
- Keep records of listings and resolutions for patterns
- Include monitoring in your deliverability dashboard
DIY monitoring script approach:
- Use dig/nslookup to query blocklist zones directly
- Automate with cron jobs or scheduled tasks
- Alert when queries return positive (listed) results
Blocklist monitoring is like having a radio tuned to harbor warnings. You want to know you've been flagged before your next shipment gets stranded at port.
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