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How do I set up automated blocklist monitoring?

Regular blocklist monitoring catches problems before they cause widespread delivery failures. Several approaches exist, from free manual checks to enterprise monitoring solutions.

Free monitoring tools:

Commercial monitoring services:

  • Validity Everest - Enterprise monitoring with alerts and remediation guidance
  • **250ok** (now **Validity**) - Integrated into **Validity** platform
  • GlockApps - Affordable option with blocklist monitoring included
  • Postmark - Includes monitoring for their customers

What to monitor:

  • All sending IPs (including shared **ESP** IPs if you can identify them)
  • Your sending domains
  • Any domains appearing in your email content (tracking domains, landing pages)

Monitoring best practices:

  • Check at least daily for high-volume senders
  • Set up email alerts for new listings
  • Prioritize high-impact lists in your response
  • Keep records of listings and resolutions for patterns
  • Include monitoring in your deliverability dashboard

DIY monitoring script approach:

  • Use dig/nslookup to query blocklist zones directly
  • Automate with cron jobs or scheduled tasks
  • Alert when queries return positive (listed) results

Blocklist monitoring is like having a radio tuned to harbor warnings. You want to know you've been flagged before your next shipment gets stranded at port.