Should I test tone, length, or specific offers?

Prioritize body copy tests by expected business impact:

Offer structure first: Different offer framings (percentage off vs dollar amount, free shipping vs discount, urgency vs value) typically show the largest revenue differences.

Tone second: Formal versus casual, benefit-focused versus feature-focused, story-driven versus direct. Tone affects emotional connection and brand perception.

Length third: Short versus long copy depends heavily on your product complexity and audience preferences. Some audiences want details, others want brevity.

Consider your goals: Testing offers optimizes short-term revenue. Testing tone builds long-term brand relationship. Testing length improves user experience.

Build a testing calendar that addresses all three over time rather than only testing one category.

Start where money flows most directly. Offer tests typically show clearer, faster results than tone or length tests.