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TESTING & OPTIMIZATION
Great captains test every sail. Learn how to A/B test subject lines, templates, and timing. See how data-driven experiments can sharpen every decision and make improvement a constant companion.
Topics in TESTING & OPTIMIZATION
013.001
A/B Testing Fundamentals
5 questions
5 questions
013.002
Multivariate Testing
5 questions
5 questions
013.003
Statistical Significance
6 questions
6 questions
013.004
Testing Subject Lines & Preheaders
4 questions
4 questions
013.005
Testing Content & Copy
3 questions
3 questions
013.006
Testing Design & Layout
3 questions
3 questions
013.007
Testing CTAs (Call to Actions)
3 questions
3 questions
013.008
Testing Images & Media
3 questions
3 questions
013.009
Testing Personalization & Dynamic Content
4 questions
4 questions
013.010
Testing Send Time & Frequency
4 questions
4 questions
013.011
Testing Segmentation Strategies
3 questions
3 questions
013.012
Testing Deliverability Factors
3 questions
3 questions
013.013
Common Testing Mistakes
6 questions
6 questions
013.014
Optimization Cycle
4 questions
4 questions